EXPLORE & LEARN

Floww Guides

Handy guides to help you build and manage a successful startup company.

Mastering Pre-Seed/Seed Funding: Essential Steps for Fundraise Success

There’s an overwhelming array of factors to consider for founders raising pre-seed and seed funding; you can maximise your chances of closing a successful fundraise with a few key considerations.

Due Diligence

Investing

Due Diligence and Hidden Costs – What’s the true cost of investing in a startup?

Investors should recognise that a very high proportion of young companies and start-ups fail, where their investors’ initial stakes simply become valueless.

Getting Started In Investing

What is an SPV and why do investors use them?

A guide to traditional SPVs and how and why investors use them.

Getting Started

Setting Up A Company 101

Starting a business can be a massive undertaking. But not everything has to be a headache. Giving your business the right start will give you an advantage...

Getting Started

Creating a Clear and Solid Business Story

Establishing a clear business story is fundamental to your early journey as a start-up founder. Neglecting your business story, brand identity and company ethos can derail your journey to success...

Getting Started

How to Build Impactful Funding Relationships

The most important relationship you have as a founder is the one you have with your funders. Establishing relationships with potential investors is vital, but maintaining them requires commitment...

Getting Started

Setting and Defending Your Valuation

How should an entrepreneur value their company when they seek equity financing from investors? And conversely, how do investors value a prospective company when making an investment decision?

Getting Started

Fundraising 101 – Strategy

Finding funding is typically one of the most challenging parts of starting a new business. The startup world is competitive & saturated, so a great idea and a perfect pitch simply won’t be enough...

Getting Started

Fundraising 101 – Timing & Relationships

The capital-raising process typically takes much longer than anticipated, so entrepreneurs need to plan for this. Investors want to see dedication and probability of success...

Getting Started

How Much To Raise

You’ve bootstrapped your company to the point where you can look back and be very proud of what you have achieved. But now you need to fundraise as you realise that in order to achieve significant...

Getting Started

Creating the Perfect Pitch Deck

An investor pitch deck (or presentation) is often described as the most important document that an entrepreneur will create for their company. Considering the number of funding requests received by...

Getting Started

How To Win at PR

How your company is perceived, how you are perceived as a founder and leader, and how you tell your story becomes the narrative that underpins fundraising, partnerships, user growth, and ultimately...

Getting Started

Understanding Cap Tables

A cap table is a summary of a company’s current and potential ownership, including shares that are currently outstanding (common shares, preferred shares, options and SAFEs), as well as potential s...

Getting Started

What are the EIS and SEIS Tax Relief Schemes and what do they mean for you?

Making your business successful depends on a lot. Genius ideas, expert advice, and relentless perseverance to name a few. But more than anything, at one point or another, you will need to source...

Getting Started

ESG Reporting – Disclosures and Standards

ESG stands for Environmental, Social and Governance. The three categories reflect unique areas of development for businesses which fall outside traditional departments, but resonate strongly with...

Looking for more help?

Get in touch with one of our experts.

Help Centre